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BMW Road To Excellence

BMW descends onto Martha’s Vineyard delivering events filled with amazing food and activities customized for those who understand, seek, and appreciate quality experiences!

Uniquely designed to deliver luxury that’s synonymous with the BMW brand, the ultimate driving machine provides the ultimate experience for those who enjoy a luxury lifestyle.

There are limited affairs that, when mentioned, immediately visions of opulence and luxury come to mind. Even more rare are the opportunities when more than one of those things are interwoven and delivered effortlessly prompting all who partake in the experience to immediately sign on for repeat engagements and expose loved ones and inspiring colleagues to participate.

BMW of North America accomplishes creating such an event, designing a week that highlighted the success of community and partnership.

Arriving on the island I rushed right over to the Edgartown Winnetu Oceanside Resort to begin my test-drive experience with BMW, jumping into the designated 5 Series to test. I fell in love as soon as I started rolling off the test grounds. Smooth and fluid, the interior design was swank yet simple and had me feeling sexy. It looked like money, smelled like money, made me feel like money, and had me thinking about spending my money. It was extremely photogenic and looked great anywhere… the forest, on the beach, the side of the road, in the driveway, driving down the street, rolling past the grocery store… this car had appeal that kept amplifying with time spent.

So I decided to head over to the first event series, the BESLA/BMW opening reception. Elegant and exquisite, complete with candlelit tables, a covered dance gazebo, fine wine, and great food, the opening reception in the yard of the Atria Restaurant was a trademark experience—authentic, elegant, and exquisite. It was a party with a purpose that began with explaining the spirit behind Martha’s Vineyard and why the island was chosen for this week’s events. BMW group’s head of multicultural marketing, Kevin Williams, delivered a message of an attainable lifestyle; a legacy of the success of affluent, diverse men, women, and families together living life to the utmost degree of amazing, in a fine environment, fine houses, and fine cars.

Tuesday was family day. BMW sponsored a day party for the parents and kids, an event filled with food, family, and fun. Upon entering, the greens, macaroni and cheese, fried chicken, hotdogs, and hamburgers had Lola’s smelling like a cross between grandma’s kitchen and a good ole’ family cookout. Guests ate, shared stories about legacy and how it begins with the children. Mr. and Mrs. Headley, a family I spoke with at the event, described a generational blessing that they now pass on to their children: “I’ve been blessed to come here with my grandparents… my great aunt and uncle. It’s a generational island. It’s a great place to spend time with friends and family that you’ve known all your life. It’s beyond words what we can provide them. To experience the culture, the legacy of so many years, and the heritage is beyond what most people can do so we are so fortunate and very blessed.”

On to Wednesday’s event, the Connect Worldwide Midday Rose in Chilmark, a networking celebration where guests enjoyed great food, music, swimming, and luxury BMWs on display. A live clambake presentation offered guests who enjoy seafood an opportunity to indulge their palates. Navigating through the event, I continued to come in contact with the various BMW models which inspired me to hop back in the 5 Series and explore more of the island. Whether I pulled up to a boutique store or paused beside a historical landmark, heads turned, and my confidence intensified.

Wrapping up the week, I headed over to the BBQ with Chef Don Bowie, a culinary expert who took the experience of backyard barbeque far beyond what I expected! The food was amazing and the week was finalized with yet another masterful execution of blending the right elements that provide the perfect atmosphere for family, colleagues, and friends to have a one-of-a-kind experience, brought to you by BMW.



Departing this event, I took some time to take the BMW up the coastline and absorb all the activities of the week— the parents, kids, couples, young and old, fraternities, sororities… just a richness of people. I thought to myself Kevin Williams stated it best in closing out, “Being diverse is not regular… it’s winning.”