Travis Scott invites us all to experience “Utopia.” The Houston-born rap artist has been having arguably the best year of his career, and he hasn’t even released an album. It is worth debating that nobody has displayed more brand power than Travis Scott. Who has collaborated with major brands like McDonald’s, Land Rover, Nike and more. When his name is attached to a product, it’s basically guaranteed to sell out. Scott decided to use that influence to provide a little hop for 2021, announcing the upcoming release to DJs across the world. The letter thanks his fans for rocking with him this year, hoping that they are all safe and well, while inviting them to “Utopia” in 2021.
The Maryland rapper is readying the release of the LP — which was first announced back in August — following on from the success of her breakthrough mixtapes “Sugar Trap 2” (2017) and “Nasty” (2018), as well as her 2019 Kenny Beats collaboration “Anger Management.” Rico will release “Nightmare Vacation” on Atlantic records, and the album is set to feature collaborations with the likes of Trippie Redd, Aminé, Gucci Mane and Don Toliver.
Part of the underground collective NiNE8, Lava La Rue is a soft boom-bap, hip-hop artist. Music is a mix of spoken word and beguiling, soul-tinged bops that speak to queer self-love, politics and femme solidarity. The uber-creative originator makes it clear that she is more than a rapper — she’s an artist through and through. Lava announced her upcoming project “Butter-Fly,” a collective of R&B intertwined predominantly in a hip-hop space. This project is mostly produced by her crew NiNe8 collective with Lava being credited for writing all of the songs incorporated within this project.
Finally, it has been certified that in 2021 Drake’s “Certified Lover Boy’ will be the follow-up to Drake’s 2018 album, “Scorpion.” The record was given a three-star review from NME, which said the 25-track album exhibited cases of “Drake doing things because he can, rather than because he should.” Drake has collaborated on Headie One’s single “Only You Freestyle,” “Life Is Good” with Future and two tracks with DJ Khaled, among other releases.