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Pratesi The Italian Luxury Brand
Fuses Old World Craftsmanship With New World Technology

Pratesi, the revered Italian luxury brand with a 118-year legacy of crafting the world’s most artful and luxurious linens, announces its new artificial intelligence (AI)-driven summer campaign, Casa Pratesi. In a daring move that intertwines the old and the new, Pratesi has embarked on an artistic collaboration with AI visionary Hajar Ali. By marrying the precision of artificial intelligence with the soulful touch of artisan craftsmanship, Pratesi redefines luxury living with an AI-driven Italian villa featuring the brand’s iconic collections of linens. that transcend the realm of utility and become an integral part of living art. Casa Pratesi encapsulates the essence of Italian aesthetics, translating the rich history and culture into an architectural marvel that exists in both the tangible and virtual worlds.

Hajar Ali programmed the exquisite Italian villa with an understanding of Pratesi’s design language and rich heritage. She has generated these villas to complement and enhance the luxurious nature of Pratesi linens, which become part of a living canvas.

As Pratesi continues to define luxury in the 21st century, this artistic collaboration stands as a testament to the brand’s commitment to evolving without compromising its heritage. The AI-driven campaign is a testament to the enduring allure of Pratesi and an exciting leap into the future, where craftsmanship and technology converge to create a truly extraordinary experience.

Since 1906 Pratesi has been synonymous with the highest echelons of luxury linens, gracing the world’s most opulent residences and boutique hotels. With a storied history deeply rooted in Florence, the brand has curated an unparalleled legacy of uncompromising quality, elegance, and an unwavering commitment to traditional Italian craftsmanship.

 

Pratesi has continued to enjoy momentum since its relaunch in 2022. The brand has opened a boutique at Harrod’s in London as well as a new flagship store in Palm Beach at 400 Hibiscus Avenue and can be found at Bed & Bath, Hong Kong’s premier destination for the finest European linens, and at Woods Fine Linens in Harrogate in the United Kingdom. The new AI-driven campaign marks yet another milestone for Pratesi, whose humble story started in 1896 when founder Remigio Pratesi commissioned an exquisite set of linens woven by local seamstresses in order to woo a beautiful woman in his village outside of Florence. Remigio would soon marry, and by 1906 the local nobility sought his hand-crafted linens. The House of Pratesi was born.

As Pratesi continues to define luxury in the 21st century, this artistic collaboration stands as a testament to the brand’s commitment to evolving without compromising its heritage. The AI-driven campaign is a testament to the enduring allure of Pratesi and an exciting leap into the future, where craftsmanship and technology converge to create a truly extraordinary experience. Since 1906 Pratesi has been synonymous with the highest echelons of luxury linens, gracing the world’s most opulent residences and boutique hotels. With a storied history deeply rooted in Florence, the brand has curated an unparalleled legacy of uncompromising quality, elegance, and an unwavering commitment to traditional Italian craftsmanship.

Pratesi has continued to enjoy momentum since its relaunch in 2022. The brand has opened a boutique at Harrod’s in London as well as a new flagship store in Palm Beach at 400 Hibiscus Avenue and can be found at Bed & Bath, Hong Kong’s premier destination for the finest European linens, and at Woods Fine Linens in Harrogate in the United Kingdom. The new AI-driven campaign marks yet another milestone for Pratesi, whose humble story started in 1896 when founder Remigio Pratesi commissioned an exquisite set of linens woven by local seamstresses in order to woo a beautiful woman in his village outside of Florence. Remigio would soon marry, and by 1906 the local nobility sought his hand-crafted linens. The House of Pratesi was born.

About Pratesi

Pratesi, founded in 1906 in Florence, Italy, is a renowned luxury linen brand celebrated for its unwavering commitment to craftsmanship, iconic elegance, and the creation of linens that embody the essence of Italian luxury living.
www.pratesi.com

About Hajar Ali

Hajar Ali is Singapore born and currently working in Dubai. She calls her unique genre of art “Reverse Orientalism,” co-opting and sometimes subverting Occidental imagery to create Orientalist art. Originally created as an academic field to address the issues raised by Edward Said, she has translated this philosophy into art.

Prior to becoming an artist, her background was in luxury adventure travel. She became the first woman to cross the Empty Quarter, the world’s largest sand desert, in 2012—a feat that the explorer Rosita Forbes had her mind set on and an area that had captured the imagination of the likes of St. John Philby and Wilfred Thesiger. Her artistic vision was influenced by her travels as she experienced firsthand some of the most beautiful natural settings, lodges, and resorts in the world.

Hajar continues to push the boundaries of art, design, and technology, and her work inspires the imagination and evokes architectural marvels, both past and future, ready to be explored.

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SEPTEMBER GRAY
Proprietor of September Gray Fine Art Gallery

BIO 

Gray’s life’s work is a reflection of her enduring passion for the arts. Following a noteworthy career in the performing arts, Gray launched a successful fine art consultancy practice wherein she was celebrated for her ability to assist corporate and private collectors with articulating and executing single acquisition and long–term collecting strategies. Gray’s career in the arts and decade as an art consultant inform her role as gallerist. An avid collector, Gray has a talent for “speaking the language” of both artist and collector and a knack for connecting the gallery’s clients to works by artists whose vision and methodologies resonate with their individual tastes, complement their existing collections and honor their overall investment strategy and appetite for risk. Gray holds a B.A. in Art History from DePaul University. A committed art education advocate, Gray serves on a number of non-profit boards and is co-founder of The Gray Foundation, an organization committed to building a world of enriched life options for youth through the promotion of art and education. Gray shares art news and collection strategies in her electronic quarterly journal, The Gray Book.

https://septembergrayart.com/

JUSTIN SULIVAN, CFP
Senior Vice President Market Leader

BIO 

Justin oversees a team of professionals striving to achieve the highest level of client satisfaction. His top priority is that the team not only meets, but also exceeds the client’s expectations. Through Justin’s leadership and commitment, he helps ensure that the client benefits form a full complement of investment, trust, financial planning and private banking services to help them achieve their financial goals.

XAVIER DANIELS

BIO  

Paintings are influenced by his experiences with brotherhood at both Morehouse and as a firefighter. In creating his art, he is actively thinking about the perception of black men and attempting to be a catalyst for a different view on the black male experience. According to Daniels, the conversations happening in popular culture about black males leave them invisible in discussions about themselves. The portraits of black men Daniels creates are large in an effort to symbolically assert black male presence into those conversations. His work has been shown around the world through Almine Rech and Richard Beavers Gallery. Xavier lives and works in Atlanta, Georgia.

https://xavierdaniels.com/

MARRYAM MOMA

BIO

A Tanzanian-Nigerian visual artist based in Atlanta, GA, is renowned for her prolific exhibition history. Moma’s dedication to her art has earned her prestigious residencies at The Migration Artist Residency, Atlanta, GA, and a blended residency and teaching opportunity at The Swimming HoleFoundation in Upstate NY. The Hambidge Center for the Arts awarded her a Distinguished Artist Fellowship, enriching her narrative-driven solo exhibitions like “ICONoclasts.” This showing intertwines paper cut elements to celebrate and empower revolutionary Black figures. Moma continues to innovate within her practice, expanding her presence through murals, public art installations and exhibitions including an indoor mural for Clark Atlanta universities student innovation lounge sponsored by Dell Technologies and Home depot, ICONoclasts Atlanta building-wide public installation sponsored by Dashboard and If Not Us then Who public digital art mural sponsored by A&E Atlanta. 

https://www.marryammoma.com/

DL WARFIELD

BIO

Atlanta-based artist DL Warfield, a veteran artist who has consistently proven himself a talent of the highest caliber – one who has delivered at the highest levels repeatedly throughout his life and career. Yes, many artists are talented; DL Warfield is prolific.

Warfield’s body of work proves his instinctive knowledge and understanding of pop culture and has given him a permanent place at the cutting edge of the new and next. From St. Louis to New York City, Atlanta and worldwide, his talent, skill and endless creativity have taken him to the top of his field again and again, and he intends to push forward wherever a path to artistic excellence can be forged.

The following is a snapshot of his works and clientele. 

Nike, Sprite, Heineken, Anheuser-Busch, Geffen Records, Sony Entertainment, DreamWorks, Sony Music, OutKast Inc., Universal Records, Boys & Girls Clubs, HBO, Virgin Records, Coca-Cola, Adidas, Vibe Magazine, automotive giant Ford Motor Company. He designed the branding for the City of Atlanta’s Film and Entertainment office and at the same time, His fine art has been featured at national landmarks, including the Time-Life Building in New York City, and the Muhammad Ali Center in Louisville, KY, which he loaned two original pieces for three years.

https://dlwarfield.com/

EDDIE FONTNO

BIO

A native of the Bronx, New York, is most inspired by the brilliance and uniqueness of excellence within the African American culture. The subjects of his work have all possessed a transformative greatness, which paved the way and changed the lives of many, providing a guiding light for the world around them. Fontno takes a subtle approach and focuses on that “light” to capture the detailed nuances through his usage of graphite and oil paint (black and white) that enhances the contrast between light and dark. Fontno’s never-ending quest to find truth and beauty in its most natural form is reflective in the choice of figures in his pieces; paying homage to those who have in some way shaped his view of the world and positively affected his evolution as an artist, father and man. Fontno attended the High School of Art & Design in New York, New York and Howard University in Washington, DC. His work has been displayed in the White House (Madam Vice President Kamala Harris’ private office) and the much-acclaimed October Gallery in Philadelphia, Pa. He has also been commissioned for portraits throughout the Northeast region. 

www.eddiefontno.com

RSVP

We are no longer accepting RSVPs for the Art of Luxury Lifestyle Dinner, but you are welcome to RSVP Here for the Portrait Reveal Event from
9:30PM to 11:30 PM!

ROBERT KOOL BELL| LE KOOL CHAMPAGNE

BIO

For many years, Robert Kool Bell, Leader and Co-founder of Kool & The Gang, sought out Grand Cru Vineyards from owners that have been selling for generations and decided to work with Paul Berthelot a Multi-Vintage producer since 1884. Voila The Celebration Champagne was born! 

https://lekoolchampagne.com

EDDIE FONTNO

BIO

A native of the Bronx, New York, is most inspired by the brilliance and uniqueness of excellence within the African American culture. The subjects of his work have all possessed a transformative greatness, which paved the way and changed the lives of many, providing a guiding light for the world around them. Fontno takes a subtle approach and focuses on that “light” to capture the detailed nuances through his usage of graphite and oil paint (black and white) that enhances the contrast between light and dark. Fontno’s never-ending quest to find truth and beauty in its most natural form is reflective in the choice of figures in his pieces; paying homage to those who have in some way shaped his view of the world and positively affected his evolution as an artist, father and man. Fontno attended the High School of Art & Design in New York, New York and Howard University in Washington, DC. His work has been displayed in the White House (Madam Vice President Kamala Harris’ private office) and the much-acclaimed October Gallery in Philadelphia, Pa. He has also been commissioned for portraits throughout the Northeast region.

Website: www.eddiefontno.com